Good Things come to those who wait… JJ’s (Jean-Jacques) extensive wine industry knowledge and experience complements his lifelong passion for wine. His career, spanning from 30 years of working in the Hospitality and Wine Industry, consisting of 10 years in Hospitality and 20 years in the Wine industry have ultimately led him to where he is today. This year is the launch of his wonderful venture into the foray of wine distribution with a point of difference, Introducing Paradox Wines. Your brand is your story. If it doesn't come authentically from the heart, it will fail to inspire. If it isn't creative and engaging, it won't get noticed. If you’re not looking through your customer’s eyes, your competitors will be one step ahead. Each link in the marketing process - the heart, the mind, and creativity - communicates your story to the world. Paradox Wines provides a service in premium wine sales, such as; sourcing European wines, branding, wine list compilation, staff training, tasting, public speaking and wine assessment. We enable wineries to compete and differentiate in an often crowded global wine industry by equipping them with our creative business techniques, innovative and emerging brands and by building our brand equity. Above all, we deliver our services with professionalism, honesty and with integrity. JJ’s core extensive knowledge lies within the ‘on and off-premise’ trade and corporate management, which is where our business strategy will reside. Besides his professional accomplishments, JJ is the proud father of two sons with his wife and partner Paula. He has been known to spend many hours both falling off surfboards across the country, and confusing Australians with his French accent. Paradox Wines aims not to be the biggest but rather to provide a comprehensive suite of services to enhance your business. All of our imported wines are collected, and then shipped in temperature controlled containers “reefer” to ensure quality control.