PROXIMO is a global innovator of quality spirits that create excitement with every sip. Always on the lookout for what’s next, PROXIMO builds brands and invents new products to meet the world’s changing tastes and trends in memorable new ways. PROXIMO has seen rapid growth in all core categories, particularly in its owned brands – The Kraken Black Spiced Rum, Jose Cuervo Tequila, 1800 Tequila and Bushmills Irish Whiskey. Jose Cuervo, the world’s number #1 selling Tequila continues to lead the category in awareness, education and advocacy and Kraken Black Spiced Rum has more than tripled in size since its launch to become one of Australia’s fastest growing spiced rums. PROXIMO’s key agency partners are Angostura, Stoli, Distell and San Miguel. They strengthen our offering in this market and in core categories. The future of spirits is coming. Enjoy what’s next.