The Advantage Group has over 25 years of international experience across 35 countries conducting performance benchmarking programs for leading Retailers and Suppliers. Endorsed by the Drinks Association, the Advantage Trade Survey operates annually and helps suppliers and retailers create more effective and profitable relationships. In a rapidly changing Liquor marketplace, the Advantage report is an invaluable business tool, helping to continually refine and evolve the capabilities of businesses and provide optimum outcomes for your customers.